Joint Commission Safety Essay Example | Topics and Well Written Essays - 750 words

Joint Commission Safety - Essay Example Joint Commission Safety The National Patient Safety Goals (NPSGs) were established in 2002 to help accredited organizations address specific areas of concern in regards to patient safety. NPSGs encompass 15 goals and areas concerned include patient identification, caregiver communication, medication safety, control and prevention of health-care associated infections, medication reconciliation, fall reduction, vaccinations, surgical fire prevention, patient involvement, pressure ulcers, and risk assessment. According to the Joint Commission (2012), the National Patient Safety Goals for 2012 focus on the following: improvement of the accuracy of patient identification through use of at least two patient identifiers in providing care, treatment and services and elimination of transfusion errors related to patient misidentification; improvement of communication effectiveness among caregivers by timely reporting of critical results of tests and diagnostic procedures; improvement of medica tion safety by labeling all medications, containers, and solutions in the perioperative and procedural settings, reducing harm from use of anticoagulant therapy, and maintaining and communicating accurate patient medication information; reduction of risk from health-care associated infections through compliance with hand hygiene guidelines set by the Centers for Disease Control and Prevention (CDC) or World Health Organization (WHO) and implementation of evidence-based practices to prevent health care-associated infections, central line-associated bloodstream infections, surgical site infections and indwelling catheter-associated urinary tract infections (CAUTI); reduction of patient harm from falls by addressing the risk; prevention of health care-associated pressure ulcers (decubitus ulcers) through assessment and taking action of the identified risks; and organizational identification of safety risks per patient population such as risk for suicide, risk of home fires from patient receiving oxygen therapy at home, and incidence of wrong site, wrong procedure and wrong person surgery (n.p). The 2012 NPSGs is applicable to the hospital and critical access hospital accreditation programs with focus on health care-associated infections, particularly catheter-associated urinary tract infection (CAUTI). Falls are the leading cause of injury and death among the elderly. According to the CDC (2012), there are 2.2 million nonfatal fall injuries among elderly treated in emergency department in 2009 and 581,000 of which were hospitalized while 19,700 elderly died from unintentional fall injuries in 2008 (n.p.). The injury and mortality associated with falls among elderly could have been prevented if the hospitals and staff strictly adhered to the Joint Commission’s NPSG of reducing the risk of patient harm resulting from falls. Elderly patients are at risk for falls because of decrease cognitive ability, age-related factors affecting stability, and different pat hologic conditions (Grayson, 2006, 84-85). The goal requires health care institutions to implement and evaluate a fall reduction program in order to reduce the risk of injury should a fall occurs and provide services to specific population. Evaluation of risks for falls include taking fall history, review of medications and alcohol consumption, screening gait and balance walking aids, and assessment of assistive technologies, protective devices, and environments. The

Varieties Of English Accents Tyneside English English Language Essay

Varieties Of English Accents Tyneside English English Language Essay Tyneside English, otherwise known as Geordie, is one of the most distinctive and unique accents of the United Kingdom. This essay focuses on the phonology, lexis and grammar of this particular dialect, and the historical, social and geographical factors which have influenced its distinctive features. Phonologically, the features analysed are TH-fronting, glottalisation and centring diphthongs, grammatically I have looked at second person pronouns and double modals and the final feature I have analysed is a lexical feature, the term netty. Several academic sources have been used in this essay and thus a brief evaluation of the reliability of them have been discussed. Firstly, looking at the phonology of Tyneside English, a striking feature is TH-fronting, which historically, is a merger that occurs in several dialects, including Cockney and Liberian English. The labiodental fricatives /f/ and /v/ are merged with the Early Modern English dental fricatives /ÃŽÂ ¸/ and /ÃÆ' °/, for instance the adjective three is pronounced as the adjective free. A geographical factor which may have influenced TH-fronting in Newcastle is a pattern of wave or contagion diffusion (Beal 2010:81). TH-fronting is an established feature of London speech and the feature is spreading westwards and northwards from London and thus is only just beginning to be adopted in Newcastle. As Kerswill claims, TH-fronting is adopted later the further North you go (Beal 2010:81). A social factor which may have influenced the spread of TH-fronting to areas like Newcastle from London is the popularity of the media, which have made people less oblivious than previous generations of a large range of accent features. Current evidence suggests individuals and communities imitate people when they meet them and thus adopt new forms of pronunciation, which appear to be extremely stigmatised features (BBC Voices). In addition, prejudice and stereotyping may be another social factor, as labiodental variants have traditionally been socially stigmatised and therefore tend to be avoided by middle-class speakers (Schneider 2004:192). Another phonological feature of Tyneside English is that of glottalisation, for instance the voiced alveolar plosive /p/ is accompanied by a glottal stop /ʆ/ in between vowels. An example of this is /hà ¦ÃƒÅ Ã¢â‚¬ pi:/, as opposed to the Standard English /hà ¦pi/. Beal (2010) states a geographical factor which may have influenced this: the diffusion of Estuary English from London to urban areas much further North, such as Newcastle. However, an alternative view concerning the origin of glottalisation is that it was first observed in the west of Scotland as early as 1860 and didnt occur in London until the beginning of the twentieth century (Pà ©rez-Guerra 2007:39). A social factor which may have influenced the distribution of glottalisation is the fact that Estuary English has been described as an accent of prestige (Anonymous 2006:2) as it is associated with Standard English. The imposed norm hypothesis states the standard variety has come to be regarded as superior due to social pressures (Long 2002:14), therefore arguably Estuary English has spread because it is perceived as desirable. Historically, the feature seems to have diffused to urban centres outside the south-east within the last 30-40 years (Kerswill 2003:11). In addition, Beal suggests another geographical factor which may have affected the distribution of glottalisation: diffusion of the urban hierarchal type whereby the variant starts in larger cities and then spreads out into the smaller towns (Beal 2010:80). In terms such as gate, which is categorised as a face vowel in John Wells Lexical Sets (1982), speakers of the Geordie accent use the centring diphthongs /IÉâ„ ¢/ or /eÉâ„ ¢/, rather than the Standard English /eI/. Watt and Milroy (1999) discovered only older, working class males used the diphthong /IÉâ„ ¢/, whereas younger Tynesiders used the monophthong /e:/ (Watson 2006:56). Watt and Milroy suggest a social factor which may have influenced this: younger Tynesiders are signalling that they dont wish to identify with their old-fashioned fathers, but still wish to be identified as Northerners (Beal 2010:19). A historical factor which may have affected this is the influence of Middle English. The diphthongs [ɆºÃƒâ€°Ã‚ ª] and [É ªÃƒâ€°Ã¢â€ž ¢] were a result of syllable lengthening, as the monophthong /i:/, derived from the Middle English /Ɇº/, was lengthened. A morphosyntactic feature of Tyneside English is the distinction between the singular and plural second person pronouns. In Standard English, no distinction is made, as you can refer to one person or a group of people. On the contrary, speakers of Tyneside English use you in the singular tense and youse in the plural tense. This is often perceived as bad grammar by speakers of Standard English. However Katie Wales (2006), suggests a social factor which influences the distinction is many dialect speakers have felt the loss of a singular-plural distinction in Standard English to be a disadvantage and so have initiated more plurals (Wales 1996:19). This is a valid argument, as the loss of the distinction does appear to be more problematic (Beal 2010:40), as no distinction can sometimes be troublesome, as it is not always clear to whom one is referring to. A historical factor which influenced the distinction is possibly the influence from the large influx of Irish people to Tyneside betw een 1850-1900. Geographically, Kortmann (2008) describes the term youse as Northern (Beal 2010:40). According to Standard English, only one modal verb can appear in each verb phrase as they lack an infinitive and therefore the phrase he might could do it is ungrammatical. However, in Tyneside English, this does not apply, as long as the second modal verb is can or could and thus the previous construction is perfectly acceptable. Forms such as he might could do it are not only quite common, but also serve specific pragmatic purposes (Fisiak 1997:1514). Montgomery and Nagle (1993) suggest a historical factor which may have influenced double modals could be the American and British varieties developing in tandem from some incipient grammatical structure in seventeenth century Scots, as the earliest recorded instances of todays double modals are in Scotland and Southern American English. (Fisiak 1997:1514). Sometimes, the meaning of double modals is different in Tyneside English than in Standard English. For example, the Standard English phrase The lift cant be working can also mean Th e lift mustnt be working in Tyneside English, meaning misunderstandings are almost guaranteed (Keuchler 2007:19). Moving on to lexical features, a common term used in Tyneside lexis is netty, meaning an outside toilet (British Library). A historical factor which may have influenced this is the influence of loanwords, although this is uncertain. It is highly probable that the term comes from a Modern Romanic Italian form of the word gabinetti, meaning toilet. However, John Trotter Brockett (1829), connects the Geordie word netty to the Modern English adjective needy. On the BBC Voices website, Yaron Matras points out that many local dialects in Northumbria have incorporated words of Romani origin into the local slang. Similarly, the British Library website suggests a geographical factor which influences the distribution of the term, claiming There has been a Roma presence for centuries in the Borders area and so it is not surprising this has influenced speech in the North East. Whilst producing this essay, the most helpful and reliable source available was the British Library Sounds Familiar? website. With several audio clips provided to investigate the Geordie Dialect and a case-study specifically on Geordie, the website gives an in-depth study on Tyneside English. Not only does the website allow the user to listen to voice recordings, it also gives the Standard English equivalent and a detailed explanation of the feature. On the contrary, a website which was less useful, was the BBC Voices website. Although the author of the website is the BBC which is an academic institution, the website used anecdotal evidence to support its claims. Furthermore, the information on the Geordie accent was limited and specialist terminology isnt used. Another website looked at was the Sounds Comparisons website. On one hand, this was a reliable source, as it had a whole section dedicated to Tyneside English and allows the user to listen to every vowel and consonant in the Geordie dialect. In contrast, there was no linguistic explanation to compliment the sound recordings, which meant it wasnt helpful when analysing the historical, geographical and social aspects of the variables. Finally, another source included in my research was the British Library Archival Sound Recordings website, which was the least reliable of the four. Despite the fact it allows the user to listen to local people speaking the Geordie dialect, the only explanation given is the topic of conversation, rather than a linguistic analysis. Overall, with the exception of the British Library Sounds Familiar? website, academic books were more informative and reliable, in particular Joan Beals An Introduction to Regional Englishes (2010). In conclusion, the Geordie accent has been described as a proud badge of cultural identity, as invasions of the North-East meant Newcastle was linguistically isolated from other developments in Northumbria. Moreover, the River Tweed is a significant Northern barrier against the influence of the Scots, meaning Newcastle has resisted centralising tendencies (British Library Sounds Familiar?) of Edinburgh. Tyneside English appears to have resisted dialect levelling which leads to a loss of distinctiveness in dialects (Beal 2010:2) as there are significant differences (British Library Sounds Familiar?) between Geordie and other local dialects such as Pitmatic.

Common Man Tragedy in Arthur Millers Death of a Salesman Essay

The idea of dramatic tragedy is a classical one, discussed in Aristotle's Poetics. Before it can be established as to whether Miller really has written a tragedy or not, the very concept of tragedy must be investigated. Aristotle asserted, 'Tragedy is a representation, an imitation, of an action.1? He went on to outline the common features tragic drama must have. Tragedy has six elements, which, in order of importance, are: plot, character, thought, music, language, and spectacle. The plot requires peripeteia, anagnorisis, and cathartic effect. It must take place in one day, in one setting, with a unity of plot (i.e. all tragic, no comic subplot). The character must be ?good? (there is some debate as to the vague nature of this word), be 'true to type', be consistent in behaviour, be a great man (that is, to be representative of a whole society), and have one single tragic flaw. Thought is exactly that; the ideas that the speakers express in language. Music is also self-explanat ory. As for language and spectacle, the development of these is the perpetual instinct of drama to struggle closer and closer to real life. Willy Loman's character does adhere to the tragic hero guidelines to a certain extent. Rather than being a man who is a representative of a society, he represents society. His allegorical name of 'Loman' or 'Low-man' allowed Miller to twist the formula somewhat. He is true to type in that he dreams the American Dream, and subscribes to the desire for money and material possessions in capitalist society. Whether Willy is a 'good' man is debatable; his affair would indicate that he is not, his wife dotes on him, and Biff is crushed by the discovery of the mistress, so much so that he loses all faith in his fa... ...illy is a victim of the society in which he lives, or a victim of his own poor judgement. ?Willy is not simply a victim of that success-mongering culture. Miller wishes us to see that Willy accepts the success value all too easily and completely. The play suggests that, along with our pity for Willy, we take a critical attitude.8? Bibliography: BROWN, J. R. and HARRIS, B. (1974) American Theatre ARNOLD DOWNER, A. S. (1975) American Drama and Its Critics CHICAGO KERNAN, A. B. (1967) The Modern American Theater SPECTRUM KRUTCH, J. W. (1967) American Drama since 1918 BRAZILLER LUCAS, F. L. (1972) Tragedy ? Serious drama in relation to Aristotle?s Poetics CHATTO & WINDUS PORTER, T. E. (1969) Myth and Modern American Drama WAYNE SCANLAN, T. (1978) Family, Drama, and American Dreams GREENWOOD WILLIAMS, R. (1969) Modern Tragedy CHATTO & WINDUS

Stefan’s Diaries: The Craving Chapter 29

Her name was the Mina M. She was a speedy ship and a thing of beauty, with sleek lines and white sails. Her wooden mast was oiled to a sheen, boasting smart red flags that snapped in the breeze. I stood at the prow and closed my eyes, imagining our journey. The stinging salt air and the bright yellow sun would whip my cheeks red as the Mina cut through waves, leaving white foam and spray in her wake. Little silver fish would glint in the water below in their hurry to get out of the way. On our travels we would see tiny skiffs cross the water loaded up with bananas and rum in the West Indies. We'd trade for spices in India. I'd finally see Italy, walk through the Sistine Chapel, marvel in front of the Duomo, and drink Chianti straight from the vineyard. Maybe†¦ maybe this would be a new way of life for me. Traveling at the speed of water rather than confining myself to the shadows. I'd never stay in one port for too long, outrunning death and my curse. Sailors usually had no friends but the men they crewed with – I would fit right in. But then I opened my eyes, my fantasy evaporating into the heavy midnight that surrounded me. A dense cloud cover obscured the sky and any stars embedded there failed to shine through. The Mina slipped silently out to sea, cutting the oily water with barely a hiss. This was the vampire's realm. Though my ring allowed me to walk in the daylight, my world existed in darkness. It was then, while the sun slumbered, that I hunted, evaded enemies, spewed curses, broke promises, and gave myself over to hate. We had escaped Klaus's minion, but we hadn't defeated him. He and his master were still out there, somewhere, planning on future torture and death for me and Damon. Lexi came up on deck behind me and touched my shoulder. â€Å"We're en route to San Francisco,† she said quietly. â€Å"I've not been there†¦ in a while. But you'll love the fog and dismal weather. Great for brooding.† She gave me a thin smile. â€Å"And I can tell you're going to be quite the brooder.† I leaned against the deck rail. I didn't have the heart to tell her that there would never be a place for me, that I would never fit. And I didn't deserve to, after all the lives I'd ended. The night wind tousled my thick brown hair and Lexi tucked it behind my ear. â€Å"He said an eye for an eye,† I began. â€Å"Yes. Well.† Lexi took a deep sigh and looked serious for a moment, eyes narrowing. â€Å"This is a fast ship and it will take him time to figure out our manifest. Besides the legal cargo of tea and coffee, there's a sizable shipment of opium they're planning to pick up in Frisco. The captain failed to register with the dock master, so it will be a while before anyone figures out where we turn tail to.† â€Å"No. I mean yes, that's good.† I rubbed a sudden spray of water from my eyes. â€Å"But I meant†¦ he killed the people that were supposed to be our wives, because his Katherine was killed.† Lexi nodded, shivering. â€Å"And then he grabbed you†¦ and was going to kill you and me, and probably Damon, in a church, just like Katherine was killed.† Lexi narrowed her eyes. â€Å"I'm not sure I understand where you're going with this.† â€Å"If he was being so particular about whom he killed and in what manner, why didn't he set the place on fire?† Lexi blinked. I saw her work through the logic. She stayed silent for a long time. I couldn't read her eyes, but still I felt embarrassed to be thinking of Katherine at a time like this. â€Å"Stefan,† she began. â€Å"Please listen to me. There are all levels of evil among our kind. From that old thing that commits great atrocities to†¦ minor, horrible little things that exist just for their own pleasure, regardless of whom it hurts. â€Å"Katherine wanted you to become a vampire. And look at the results. Do not weep overmuch for her, Stefan, or search for clues to her death or existence. Let her go. It is truly the best thing you can do.† I turned my head away from her and looked toward the only star bright enough to shine through the cloud cover – the North Star. Katherine was like that star: fixed in place, a silent specter hanging above me, a benchmark against which to measure my progress. No matter my feelings toward her, she had made me, and she would be with me always. â€Å"We're not all evil,† I said, putting my arm around her. â€Å"You're not.† â€Å"I'm a lot older than you,† she said gently. â€Å"And who I am now isn't who I've always been. You're not the only one with things to atone for, Stefan. But I've made a vow to myself to be different.† â€Å"Oh, ugh. Vows.† Damon stumbled onto deck loudly. â€Å"By Our Lord, haven't we made enough vows for a lifetime?† â€Å"The marriages were your idea, not mine,† I pointed out. â€Å"Waah, wahh, I'm a vampire, I had a really great wedding, great champagne, my brother rescued me, and I'm still tortured.† He bounced off the deck rails, palming the smooth wood and propelling himself back to the other side, port to starboard back and forth until he reached us. The untrained eye would have marked him as drunk, but there was a telltale crimson smear in the corner of his lips. He was drunk with our escape, with our rescue, with the lifeblood of some poor cabin boy – but not with drink. Not yet, at least. â€Å"Yes, and speaking of rescues, Margaret†¦Ã¢â‚¬  I prompted. Damon sighed. â€Å"When I confronted her about being able to withstand compulsion, Margaret admitted she was a witch and said she would help me.† â€Å"Just like that?† I asked skeptically. Damon rolled his eyes. â€Å"In return for us leaving New York and never coming back – in her lifetime, at least. And, this is the part that kills me, returning the dowries.† â€Å"Aw, Damon. I'm so sorry,† Lexi said, her sparkling eyes belying her serious tone. â€Å"Your plan to fleece the rich didn't work out. Better luck next time.† She punched him lightly in the shoulder. â€Å"We owe her our lives,† I said seriously. â€Å"She didn't have to help us at all. By all rights, she shouldn't have. The protection spell she cast around her and her husband – do you think it will really keep them safe?† â€Å"I have to believe. Either way, she's a better soul than you lot,† Lexi pronounced. â€Å"And speaking of better souls†¦Ã¢â‚¬  I said, barely suppressing a smile, â€Å"what made you come back and rescue me? I thought you were hell-bent on ‘never forgiving me' and ‘punishing me until the end of my days.'† Damon's blue eyes were veiled. â€Å"Yes. Well, I meant every word. I will never forgive you. I will torture your every living moment.† I shook my head, tamping down the stirring of black rage inside me that wanted to shout to Damon that he may have lost the love of his life, but I lost a life that I loved. And a father, and a home. And a brother. But as quickly as the rage flowed in, it ebbed back out again, leaving me hollow. How could I expect my brother to forgive me for turning him into a vampire when I couldn't forgive myself for it? He had once loved me, as I had once loved Katherine, but I would never, ever forgive her for making me what I was now. Damon took me by the shoulders. â€Å"Besides,† he added, the corners of his lips turning up, â€Å"if anyone is going to kill you, it's going to be me.† Then, without another word, he leaped with vampiric speed to the deck rail itself, balancing without moving a muscle as the boat dipped and rocked in the water, as though he were the ship's figurehead, carved in cold marble. He lifted his hand in salute. â€Å"I'll be seeing you, brother.† Then, before I could even utter his name, he stepped off the rail and plunged into the dark water below. I raced to the edge of the boat and looked at the churning water. But my brother didn't resurface. Lexi and I stood there for what felt like an eternity, until we were so far from shore and sky that it felt as though we were suspended in blackness. Then, when the sun finally peeked its red head over the watery horizon, we went inside the dimly lit cabin to face our future.

Coca Cola Share A Coke This Summer

However, in reality the Coca Cola Company has a wider target market because the product is addressed to everyone and everywhere. Usually the consumers (both males and females)who use the product are between 12 and 32 years old. Second, in the video we can see that the consumers are buying the product, this shows the reputation of the trademark in the mind of the consumers and a few seconds later we can see more people buying Coca-Cola in massive amounts which reflects the power, the preference and the loyalty that the consumers have to the Coca-Cola brand.In the video, after the consumers brought the product we can see them having fun, having barbecues, having arties and playing on the street with their friends, in that moment Coca-Cola is telling us the viewers that the purpose of this video is not only to show the popularity of the brand but also that the company is not just about selling goods to the consumers but also selling events ( Examples: World cup and the Olympics) and exp eriences ( Examples: Walt Disney magic kingdom and music/sports camps) to the consumers.Coca-Cola is the number one company of soft drinks around the world, the margin between it and its is competitors is huge, so the reason that Coca-Cola peps doing the advertising is not to increase their sales, but to remind people that Coca-Cola is here, is number one and the consumers should drink Coke once in a while(Hardball Peter, 2014) . Like this advertising and many others, Coca-Cola focus on the principle of sharing; not only sharing with families and friends but also sharing happiness, moments and experience. This attitude of sharing IS key competitive advantage against their competitors which only focus on sales.Finally, the video is showing a strategy to put their consumers names on the tootles. The purpose of this idea is to create an individualized or personalized product for the customers for the summer of 2014 because in summer, is the perfect time to be with other people and shar e moments of happiness with everyone. According to the senior vice president Stuart Kerosene the message of this advertising is to drink a coke with your name on it and offering the event to another person makes these minutes much more â€Å"extraordinary† (Money Jay, 2014).Another strategy for the development of this commercial was the flexibility to low the consumers to promote the brand across social media. Jennifer Whelan group director of Coca Cola North America says â€Å"It's about statement toward oneself, individual narrating and staying associated with companions. ‘Share a Coke' takes advantage of those passions†. She also adds that â€Å"At the point when teenagers see that the iconic.

Tree Disks and the Cross-Sections of Tree Limbs, Trunks

Tree Disks and the Cross-Sections of Tree Limbs, Trunks For those of you who dont know what a tree cookie is, a  tree cookie is a sliced portion of a tree trunk or limb that can show each and every annual ring on a viewable plane. A tree cross-section disk or cookie can be one of the best botanical teaching aids to kids and adults on things happening in a tree and environmental effects on trees. It is especially effective visually in conifer specimens and more specifically pine. Finding the Perfect Tree Cookie Selecting a tree species that shows well is important when showing annual ring structure. Species that display visible dark annual rings are pines, spruces, cedar, and firs. Conifers used as Christmas trees are great for this if you use a real tree over the holiday. The wood is soft, easy to cut, and sand, and always displays nice rings. Deciduous or broad-leaved trees can show nice rings by cutting their thick faster-growing branches (that also contain annual rings). Best trees for branch collections are oaks, ashes, maples, elms, cherry, and walnut. Trunk slices from these trees are often too large for display where rings are usually too tight and light to easily count. The best tool for quickly felling a small tree is the standard curved large tooth pruning saw. A pruning saw will make quick work on a small trees base or when cutting larger branches. At this point, you need to make a decision on whether to cut the cookies without drying or dry larger poles for cutting cross-sections later. These poles should be cut into four-foot segments with no end less than 2 inches in diameter. The ideal slice size for quick production and use for a classroom is about the diameter of a soda can. Slice the logs into cookie segments between 1 to 2 inches thick. Use the same pruning saw or, for a fine surface, use a motor-driven saw such as a radial arm saw. Drying Logs in a Kiln or Under Sheltered Storage Kiln-drying short poles can be a more involved step to carry out but make for a much better tree slice specimen. A sawmill yard supervisor can dry your tree cookie logs in days using their lumber kiln. These logs will be sufficiently dry, feel much lighter and easier to cut with little to no chance of cracking. If you have time and a space you can set the logs in a dry, well-ventilated place for about a year. Drying Cookies From Green Trees Drying cookies cut from green trees is critical. If the sections are not dried properly, they will attract mold and fungus and lose bark. Store your cut cookies in a dry, well-ventilated surface under low humidity for three to ten days. Turn them over daily to allow both sides to dry. Placing them on a driveway on a sunny day also works. Cracking is a major problem if the cookie is not dried over sufficient time with adequate ventilation. Getting the perfect â€Å"uncracked† cookie is a challenge, and the best way to prevent cracking is to cut cookies from a dried, not green, log or branch. Remember that the smaller the cookie, the less likely cracking will occur. Try cutting cookies from dried limbs, as the grain is often tighter in the limbs than in the main stem. Curing Cookies Using PEG Good preserving with less cracking results when you soak fresh-cut green cookies in polyethylene glycol (PEG). PEG draws the water out and replaces it with the PEG, which is a waxy material with excellent wood stabilizing properties. It also is not cheap and should be used primarily for your best specimens. The disks from fresh-cut wood should be wrapped in plastic or immersed in water to keep in green condition until they can be treated. The PEG soaking time to obtain sufficient penetration against splitting and checking depends on the solution, the size, and thickness of the disks, and the species of wood. One month is usually sufficient soaking time and there is a drying time also associated.

Tree at my Window Essay Example

Tree at my Window Essay Example Tree at my Window Paper Tree at my Window Paper Robert Frosts Tree at my Window and The Sound of the Trees both share common grounds with regard to their structure, sound devices, tone, and imagery-not to mention the central leitmotif which is the tree. Frosts Tree at my Window begins as follows: Tree at my window, window tree (line 1). What immediately catches our attention is the mirror-structure in which the first line is presented. This deliberate syntactical symmetry carries the implicit notion that the tree may be more than a provision from Mother Nature but an object of profound self-reflection. These first few lines of Frosts The Sound of the Trees reinforce a sense of delicacy. The sense of delicacy is derived primarily from Frosts repetitive use of words that contain relatively long and complaisant vowel sounds. Tree and window, for instance, reinforce this sense of tenderness that is closely associated with nature-as trees are a part of nature. In fact, The Sound of the Trees has a similar beginning with regard to Frosts use of sound devices. His first three lines contain three words with the letter w, which is a sound element technically referred to as glides, suggesting duration and weight. His wonder[ing] about the trees, therefore, is one characterized by the narrators profound and serious attitude. Nonetheless, there is something that differentiates the beginning of The Sound of the Trees from that of Tree at my Window: tone. His use of tone in Tree at my Window, initially, is more casual. But his use of tone in The Sound of the Trees, especially enhanced by the serious attitude of the narrator, carries an immensely contemplative and, simultaneously, sentimental feeling. The Sound of the Trees is simply more evocative in the beginning due to Frosts command of sound elements that reinforce the slow, contemplative attitude of the narrator. And the choice of this contemplative mood fits this poem perfectly because a large idea that underlies this poem is the narrators trajectory towards death. Subsequently, from line 2 onwards, Frost humanizes the tree as he writes: But let there never be curtain drawn between you and me (lines 3-4) Not all your light tongues talking aloud could be profound (lines 7-8). Not only does Frost reinforce the tree as the narrators existential equal, but by writing, [b]etween you and me, Frost draws our attention to the intimate (more than simply nature-versus-human) relationship between the tree and the narrator. He also draws our attention to the physical wall, that is the sash; and perhaps also to the narrators sound resolve that he will not lose sight of the tree by letting the curtain [to be] drawn. And the narrators resolve is one that springs from his awareness, a realization that, should the curtain cover the sole lens through which he sees the tree that is his source of reflection and satisfaction, he will have lost something tremendously valuable. Therefore, lines 3-4 reinforce the significance of the tree to the narrators mind, reaffirming the trees role in this poem as a central leitmotif. On top of all this, Frost uses certain techniques to instill in us a sense of familiarity and connection for this leitmotif that is the tree. Firstly, anthropomorphism of the tree establishes a sense of connection between the tree and the narrator. The narrators direct and explicit address to an abstract and nonhuman entity-the tree-effectively humanizes the tree, thereby establishing a stronger connection between the two. Secondly, by associating the tree with an entity as ubiquitous and diffuse as cloud, Frost establishes a sense of familiarity and tenderness. The association of the leaves with diffuse clouds also evokes in us the notion of physical maneuverability and, conceptually, freedom. Whereas Tree at my Window evokes in us these positive emotions that comprise the narrators psychic experience, Frost runs with a far gloomier picture in his poem The Sound of the Trees. As can be seen in both poems, Frost has a penchant for nature, and namely the kinds of revelations into human thoughts derived from his observation of nature. In The Sound of the Trees, we are introduced to an emotionally debilitated narrator who is inclined to make the reckless choice as he sees the trees sway, from the window or the door (lines 17-18). The reckless choice is most probably suicide, taking into consideration the overall context of the poem. What starts off as the narrators complaint about the noise of these trees soon develops into a more serious and depressing contemplation. With the final line, But I shall be gone, the narrator forebodes his death. The Sound of the Trees is not a tale of perpetual gloom and despair; for instance, as is clear from lines 15-16, My feet tug at the floor/And my head sways to my shoulder, there are lyrical representations of a trees movements. And Frosts close attention to the trees swaying movements is yet another commonality between the two tree poems. In The Sound of the Trees, these tree movements reflect clearly a need for contentment, which has to be pursued by a change, but the roots which tug at the floor perhaps are illustrating the limitations of that end.

Definition and Examples of Prepositional Phrases

Definition and Examples of Prepositional Phrases In English grammar, a  prepositional phrase is a group of words made up of a preposition (such as to, with, or across), its object (a noun or pronoun), and any of the objects modifiers (an article and/or an adjective). It is only a portion of a sentence and cannot stand on its own as a complete thought. Prepositional phrases often tell where something happened, when it happened, or specify which one. Because of these functions, theyre often essential to understanding a sentence. Key Takeaways: Prepositional Phrases Prepositional phrases are groups of words starting with a preposition.Prepositional phrases often function as modifiers, describing nouns and verbs.Phrases cant stand alone. A prepositional phrase wont contain the subject of a sentence. Types of Prepositional Phrases Prepositional phrases can modify nouns, verbs, phrases, and complete clauses. Prepositional phrases can also be embedded inside other prepositional phrases. Modifying Nouns: Adjectival Phrases When something modifies a noun or pronoun, its an adjective, so when a phrase does it, its an adjectival phrase. These types of phrases often specify which person or thing (what kind, whose). In context, they make clear a distinction between several possibilities. Sheila is the runner with the fastest time. Its likely there are other runners who are slower, as the sentence is specifying who is the fastest. The phrase is modifying (describing) the noun runner. Adjectival phrases come directly after the noun they modify. The boy with her is her son. The phrase with her is specifying a certain boy; its an adjectival phrase. There could be other boys, but the one with her is the one thats being described. The boy is a noun phrase, so the prepositional phrase is an adjective. If we want to make the boy even more specific, wed further qualify it with an embedded phrase. The boy with her on the tricycle is her son. Presumably, theres a boy with her thats not her son, so the sentence is specifying which boy with her is her son. Modifying Verbs: Adverbial Phrases Adverbs modify verbs, and sometimes the adverb is an entire adverbial phrase. These phrases often describe when, where, why, or how something happened or to what extent. This course is the most difficult in the state. The prepositional phrase specifies where. There might be other courses that are more difficult in other states, but this one is the most difficult here. Lets say its just one difficult course of several in the state, i.e., This course is among the most difficult in the state. The among phrase is an adjectival phrase modifying (describing) the course, and the final phrase remains adverbial, still telling where. She ran the marathon with pride on Saturday. The first prepositional phrase specifies how she ran (a verb), and the second specifies when. Both are adverbial phrases. List of Prepositions Here are some of the most commonly used prepositions in English. Be aware that just because a word in a sentence is on this list doesnt mean that its being used as a preposition in any particular context. Many of these words can also be other parts of speech, such as adverbs or subordinating conjunctions.   aboutbehindexceptoutsideabovebelowforoveracrossbeneathfrompastafterbesideinthroughagainstbetweeninsidetoalongbeyondintounderamongbynearuntilarounddespiteofupatdownoffwithbeforeduringonwithout   Preposition, Conjunction, or Adverb? To tell if a word is a preposition, look to see if it has an object. If theres a clause following it, youre likely dealing with a conjunction. If its at the end of a clause instead of the beginning (or the end of a sentence), its likely an adverb. After In this example, there is no object following after, and the word introduces a clause, so its clear that after is a conjunction: After we ate, we went to the theater.In this example, there is an object following after, which means it is used as a preposition: After lunch, we went to the game. Before In this example, there is an object following before, which means it is used as a preposition: Youve put the cart before the horse.In this example, there is no object following before; it is being used as an adverb: Ive heard that somewhere before.In this example, there is no object following before and the word introduces a clause, so its clear that before is a conjunction: Come over before you leave. Out In this example, there is an object following out, which means it is used as a preposition:  The cat followed the child out the door.In this example, there is no object following out; it is being used as an adverb:  Would you like to go out for lunch? When these words are part of a verb phrase, theyre adverbs. You check out, look up, and call off something, so these words might appear to be prepositions with objects. But they cant be split off from their verbs. He checked out the book. Out the book is not a prepositional phrase, as you dont go out a book. Examining Your Writing If your writing often contains really long sentences, look at prepositional phrases as a place to cut the chaff or reorganize when revising. Too many of them in a sentence can make it difficult to understand if the sentence gets over 25–30 words or so, depending on how far apart the subject is from its verb. This issue can often be fixed by splitting a long sentence into two or three shorter sentences or moving the verb closer to its subject.

How Art Influence the Exhibitions Musicals Drama Museums Essay

How Art Influence the Exhibitions Musicals Drama Museums - Essay Example Art has influenced architecture, music, exhibitions, museums, drama and a variety of other aspects of life. Therefore, this discussion seeks to establish the major influences that art have had on a variety of aspects in life, with a view to creating an appreciation of the relevance of art in life. Thus, the influence of art in exhibitions, musicals, drama, and museums form the subject of this discussion. The primary function of museums has been defined as that of collecting and preserving objects (Salamensky, 2012:72). Nevertheless, the truth remains that Museums are not simply involved in the mere collection of objects, but more specifically the collection and preservation of objects that might be of a relevant value to the society in terms of historical essence to the society, which needs to be passed over from one generation to the other (Duthie, 2013:n.p.). No wonder therefore that museums have been closely associated with archiving, since almost any of the objects that are collected and preserved in the museums has a certain relevant historical value, either at the time it is collected or in the future. Museums play the role of display of the relevant objects that have been collected and preserved for posterity. The Post-humanist Desire Exhibition on display graphic design has been applied to divide the exhibition into several themed sections, such as transformed human section, cloned human section, and the transgendered human section, thus graphic design has helped to present the divergent complex characteristics of human beings in the 21st century. The application of art in the Post-humanist Desire Exhibition on display is in the form art symbolism, where the welcoming message of the museum is made of a combination of the message â€Å"Welcome† with an addition of a gorgeous peacock to symbolize beauty (Culture Taiwan, 2013:n.p.). This combination of both textual and graphic art design is artistically interpreted to mean Beauty is everywhere a welcome guest† (Culture Taiwan, 2013:n.p.).

Redemption Research Paper Example | Topics and Well Written Essays - 1250 words

Redemption - Research Paper Example In the article, Narrative Antecedents of Pedro Paramo, Paramo exhibits a significant influence on different characters making them to cling into fragile illusions of redemption. Both Susana and Fulgor Sedano are major characters in the novel who have a major influence in plot development. This essay will therefore explore the memory of each character through their relationship with Pedro. The essay will also explore the fragile illusion exhibited by the different characters through their relationship with Pedro. Susan is a major character in the novel and the author uses her influence and relationship with Pedro in theme and plot development. Susan and Pedro grew up together and therefore their relationship is based on their childhood memories. The most significant aspect of their relationship is their endless love. Although Pedro was influential, his love affairs with Susana are based on love and mutual understanding. On the other hand, Susana is attached to Pedro through his past m emories of a loveless life. Although Susan ended up being married to another man, her love for Pedro did not end. Romantic love is therefore, the first relationship between the two characters. The existence of love between the two characters is the basis of other relationships that are exhibited by the two characters throughout the novel. ... Her secrete admiration for Pedro is based on her relationship with her past husband. Although she was married, she never loved him as he loved Pedro. This made her to have endless fantasies about Pedro particularly his body was among her dreams. Susan could not divorce her husband for Pedro and therefore she considered Pedro as her virtual husband. Fulgor is another influential charter that the writer of the book uses for theme and plot development. The author uses his relationship with Pedro to achieve these objectives. Although Pedro has an influential personality, he considers Fulgor been significant for his success. The two characters therefore have equal influence on each other. Firstly, Fulgor is an influential administrator who uses his positions to increase his holdings or wealth. (Rulfo 82) Although Fulgor has authoritative positions, he was unable to achieve his ambitions due to lack of effective people skills. Pedro assumes the position of Fulgor’s personal advisor. Although the relationship is beneficial for both characters, Pedro achieves more gains from the relationship than Fulgor. Fulgor’s ambitions to achieve wealth hindered him from perceiving the gains that Pedro was making from their relationship. In addition, his poor people skills prevented him from looking for an alternative advisor. It is evident that Pedro had excellent people skills that he achieved through manipulation of different people in order to achieve his personal goals. Both Fulgor and Pedro depended on these aspects for their existence. Although Pedro acted as Fulgor’s personal advisor, he required him for his personal success and survival. The administrative position that Fulgor held was an essential requirement for Pedro’s

Social Media Recovery for Costa Crociere Term Paper

Social Media Recovery for Costa Crociere - Term Paper Example Costa Crociere SpA generally operates their business trading functions as Costa Cruises. The initial foundation of the company was in the year 1854. It has its headquarters located in Genoa, Italy. The company performs its business operations throughout the world that include Northern Europe, Caribbean, South America and Dubai among other regions (Costa Crociere SpA, 2012). As a matter of fact, in the year 2010, Costa Crociere SpA proved itself as one of the companies that successfully reached up to the benchmark of Italian services and tourism especially for its reputation and reliability in the international research that is popularly known as â€Å"Global Reputation Pulse†. Furthermore, in the year 2011, Costa Crociere SpA emerged in the ranking of Mediobanca that carried out assessment of 3,700 Italian enterprises which ultimately made the company to reach a turnover of approximately 50 million Euros during that year. In this connection, the company or the group was ranked amid the top 10 companies in terms of profitability and productivity and also in terms of turnover (Costa Crociere SpA, 2012). Costa Cruise has been accredited with an incorporated arrangement of voluntary certification of conformity along with highest international benchmark towards the aspect of safety, quality, environment and social accountability. Costa Crociere is fundamentally denoted as an international company holding its several offices in different regions such as Paris, Barcelona, Madrid, Zurich, Brussels and Lisbon among others. The company employs more than 19,000 working people throughout its organisation and is organised into a flexible arrangement of various human resource functions (Costa Crociere SpA, 2012). The prime vision of Costa Crociere is to serve better as well as with enhanced services to their worldwide customers with special regards to behaviour. The aspect of consumer satisfaction is the principal motive and also the mission of Costa Crociere. In terms of business operations, since the year 1997, especially Air France and Costa Cruises are the partners, sharing the similar visi on or objective of delivering superior and enhanced services to their worldwide guests or customers along with maximising customer satisfaction (Costa Crociere SpA, 2012). In this connection, one of the partners of Costa Crociere i.e. Air France is an airline which operates in an international network and also performs its business operations in 182 cities in 98 countries. Air France offers more than 1,700 flights which generally covers numerous destinations throughout the world. The hub of Air France is recognised as one of the most efficient hubs in the entire Europe. Along with Costa Crociere, the main priority of Air France is to ensure ultimate customer satisfaction (Costa Crociere SpA, 2012). In the paper, a detailed analysis regarding the accident that Costa Crociere had faced along with certain weaknesses as well as threats that they faced due to the accident will be depicted. Various aspects that include preparation of a social marketing plan on behalf of Costa Crociere in terms of strategy, tactics, action, implementation and control will also be portrayed in the discussion. A Brief Situation Analysis of Costa Crociere

Biology Essay Example | Topics and Well Written Essays - 1000 words - 2

Biology - Essay Example Rigging up the filter in this fashion keeps it from bumping into any trees or other objects outdoors, which would taint the entire experiment. Next, I smear Vaseline on both sides of the filter. The entire filter is practically covered with the Vaseline, which will enable any solid matter in the air to stick to the filter, allowing us to see what is exactly in the air that we breathe every day, as well as have a means for getting a rough measurement. While we will not be able to measure the particles in a numeric sense, we will have a clue as to what is going into our lungs when inhaling in the air outdoors. As it stands right now, the Vaseline covered coffee filter is a very shiny white. It has a very shiny clean appearance, and it feels very slick to the touch. There are no dust particles and other solid matter on it. However, by the end of the experiment, I hypothesize that the entire filter will be covered with dust and other solid matter, being that there are a great deal many p ollutants in the air from the things that we do in our everyday environment. The coffee filter will be covered so much that the solid matter will be caked onto it, and the shininess that is now present will be no more. The filter will have a completely dirty appearance, as well as being gritty to the touch. The filter appears to have very small and gritty looking dirt particles on it, which I can assume are a mixture of dirt and other solid matter in the air that are caused by pollution. The dirt particles and solid matter are trapped by being stuck to the Vaseline. The filter still has a lot of shininess and cleanness left on it; nevertheless, it is beginning to look dirty. The dirt particles are of a brown color, and they appear to be small, such as like that of grains of sand. Dust particles are also mixed in along with the dirt particles, and the dust has a powdery look. The layer of dirt, solid matter

Project mamagemen Assignment Example | Topics and Well Written Essays - 1500 words

Project mamagemen - Assignment Example - but the consensus of such best practice is as follows. In order to keep Quality events progressing satisfactorily and resolve any problems on time, there needs to be a deadline which is enforced throughout the project. The tasks assigned in the project under consideration must follow the specified path, that is to say one work product must be delivered before the next. Using a workflow-based system enables the Project Manager to define the project team, assign tasks to the most appropriate team members, and ensure that they are working satisfactorily. Once that task is complete, the workflow moves the project along to the next person, and so forth. Workflow is the generally accepted way to automate the work products and processes and keep the work going forward. Typically, projects tend to follow a set of specific patterns, in a away that is analogous to the Design Patterns found in software development - the same project type will be encountered over the course of normal Quality operations. This will allow the creation of a series of Project Templates that will automatically load deliverables based on the type of event that has been encountered. The best project management tools take the Quality Management data and populate the deliverables with this data, so a Project Plan related to the specific event under consideration may be quickly and easily developed Assigning tasks to individuals is one way to manage a project, but more often than not, it comes down to roles. By using roles, that is to say, Quality Manager, Inventory Control, Health & Safety etc. the ability of the team may be broadened to handle the work products as the project progresses. Such cross-training means that there will be any number of individuals within the role that can help complete each task within the project removing the risk due to the unavoidable absence of a particular individual who can only perform a given

The Decline of Spain Essay Example | Topics and Well Written Essays - 500 words

The Decline of Spain - Essay Example This has been revealed that a major cause behind this decline was, during 1588 to 1598, Philips foreign ventures and his overseas policies that affected Spains economy in a very bad manner.2 Bankruptcy led Philip’s overseas ventures to an end, along with the Armada, that caused a major impact on Spains morale. Trade industry was developed between Europe and America in era of 1500 and 1600 century. Supplies made from America were the major reason of problems for Spain. As per experts of the field, the trade within Spain was not suitably regulated. They built poor relations between other nations due to a poor leadership; all these made grounds for loss of wealth for Spain. Moreover, the leadership within Spain also lacked essential economic qualities. On the other hand, France was continuously supplied by the resources from the US due to its positive and well- regulated trade policies. France economy was greatly improved due to its finance minister, Colbert, who pursued mercantilist policies and followed the trade policies implemented by the king. Colbert was the main person behind considerably improved economy of France; he encouraged farming, mining and other necessary industries, and also established highly money- making businesses. More can be learnt through further reading and research on this topic. The economic decline of Spain became worse due to reduced farming and commerce after starting trade with American colonies. 3 Spain could not maintain good relations with England due to which Queen Elizabeth permitted her army to invade Spanish treasure Ships. Then bad leadership also resulted in more loss of wealth as a result of costly wars which resulted in high inflation that became worse due to American gold and silver. France established its trade with overseas colonies. On the other hand, Spain could not take full advantage out of its colonies present in America. Main reasons

Project mamagemen Assignment Example | Topics and Well Written Essays - 1500 words

Project mamagemen - Assignment Example - but the consensus of such best practice is as follows. In order to keep Quality events progressing satisfactorily and resolve any problems on time, there needs to be a deadline which is enforced throughout the project. The tasks assigned in the project under consideration must follow the specified path, that is to say one work product must be delivered before the next. Using a workflow-based system enables the Project Manager to define the project team, assign tasks to the most appropriate team members, and ensure that they are working satisfactorily. Once that task is complete, the workflow moves the project along to the next person, and so forth. Workflow is the generally accepted way to automate the work products and processes and keep the work going forward. Typically, projects tend to follow a set of specific patterns, in a away that is analogous to the Design Patterns found in software development - the same project type will be encountered over the course of normal Quality operations. This will allow the creation of a series of Project Templates that will automatically load deliverables based on the type of event that has been encountered. The best project management tools take the Quality Management data and populate the deliverables with this data, so a Project Plan related to the specific event under consideration may be quickly and easily developed Assigning tasks to individuals is one way to manage a project, but more often than not, it comes down to roles. By using roles, that is to say, Quality Manager, Inventory Control, Health & Safety etc. the ability of the team may be broadened to handle the work products as the project progresses. Such cross-training means that there will be any number of individuals within the role that can help complete each task within the project removing the risk due to the unavoidable absence of a particular individual who can only perform a given

Silent films VS films from our time Research Paper

Silent films VS films from our time - Research Paper Example Sound design is one of the most noticeable and transformative elements of film art due to its capacity to heighten the emphasis of other film elements such as the Mise-en-scene and Editing. Accordingly, this research studies the sound design of Metropolis and LOTR with the intention of identifying the influence of sound design on the overall structure of the films. Basically, this research contends that Metropolis and LOTR have similar usage of sound film as a supporting aspect of the action-filled characters and events in the two films. 2.0. Film Sound In filmmaking, film sound includes the process of creating and manipulating sounds; it covers both the technical and creative aspects of audio presentation that may contribute to the overall effect of the film (Dakic, 2009, p. 1). For instance, filmmakers may create new sets of sounds that could backup their preferred videos and images appropriately while they could also alter existing sound to achieve their desired effects. In discus sing the significance of sound design, Pramaggiore and Wallis (2005) state that sound design is a vital aspect of filmmaking, both in the Silent and Contemporary film periods, because of its capacity to extend the story of the film even without lengthening the dialogues of the characters (p. 209). For instance, any subtle, or explicit changes in the sound effects either corresponds to changes in the mood of the characters, or even signals a forthcoming, unexpected event in the film. Consequently, Dakic (2009) mentions that such an influence of sound design in cinemas contributes to the overall interplay of cinematic elements such as dialogues, characters, and events while maintaining little attention to itself as a cinematic element, as well (p. 1). According to King (1996), silent films still use sounds, regardless of the misconceptions about the lack of sound effects of the said film genre (p. 31). In addition, King (1996) explains that such misconceptions are rooted in the preval ence of synchronized audio-visual imagery in today’s contemporary films wherein audio recordings and videos are successfully edited and integrated to form the overall visual and auditory reality of the film. Instead, King (1996) contends that Silent Film uses sounds as the primary aspect that helps audience understand the emotional impact of the film, considering that the conversations of the characters are not audible enough for the audience to hear. Relatively, Silent Films rely heavily on the expressionist actions of the actors, as well as the live performances of the musical ensembles in the cinema. Contemporary action films also highlight the role of sound film in the overall impact of the movie. In the words of Sergi (2005), the significance of sound film rises to prominence along with the invention of digital audio technologies wherein the audience derive insights from the subtle changes in the sound effects, as much as changes in the personalities and actions of the c haracters (p. 3). In modern films, film sound functions as an integral part of the movie; it fills the silence and gaps while it also supports the transitions of videos. It also has a significant emotive impact that is similar to its usage during the Silent Film period. For instance, modern filmmakers emphasize the interplay between videos and sounds, particularly in foreshadowing certain cinematic events, as well as aiding the visual

United Parcel Service And Service Marketing Business Essay

United Parcel Service And Service Marketing Business Essay Services are economic activities that create and deliver great value to the consumer. It is an act that helps consumers to get things done without having to go do it themselves, and the consumers have to pay for it. Services, which can surprise a customer on the first delivery, always win over with high reputation and excellence or pass with flying colours. This report is on the services offered by UPS, mainly focusing on their call centre. UPS was found in 1907 by two people Jim Casey Claude Ryan who were teenagers at the time, also known as the American Messenger Company, whose messengers delivered packages, and carried notes, baggage and trays of food from restaurants. Most of the delivery was made either on foot or, and bicycles for longer journeys. At the time, only a few automobiles were in existence and department stores of the day still used horses and wagons for merchandise delivery. The company was soon started delivering small parcels for local department stores and changed its name from American Messenger Company to Merchants Parcel Delivery. The company expanded outside Seattle (USA) in 1919 with the acquisition of Oakland (USA) based Motor Parcel Delivery and was renamed United Parcel Service in 1930. UPS began the process of expanding its services by acquiring common carrier rights for the entire country; this took place in the 1950s. Over the past century, UPS has transformed drastically, growing from a small messenger company to a leading provider of air, ocean, ground, and electronic services. In 2003, the company introduced a brand new mark and acronym UPS showing the world that its capabilities extend beyond small package delivery but rather has a broad line of services. However, the company maintains its reputation for integrity, reliability, employee ownership, and customer service. For UPS, the future holds even greater goals to be achieved and accomplished. The UPS Culture As a company, UPS focuses its attention on: Safety: The company spends $38 million a year on safety training, which covers everything from proper body mechanics at work to proper nutrition and exercise at home. As a result, UPS has lowered the number of workdays lost due to injury by more than 50 percent since 1995. Employee education: Many UPS employees at Worldport and other sorting locations are college students. UPS encourages mentors and recruiters from nearby colleges to visit and work with its employees, and it provides additional benefits and perks for college students. Diversity: Minorities make up 35 percent of UPS U.S. employees and 30 percent of its executives. Its also recognized by Fortune magazine as one of the 50 best companies for minorities The Environment: Delivering packages all over the world and moving them between distribution centers requires an enormous amount of fuel. UPS uses several methods to reduce its fuel consumption and its environmental impact. For example, it has developed a hydraulic hybrid package car, and its drivers use route-planning software to minimize the amount of time they spend idling in traffic and making left turns. UPS pilots also fly at the most fuel-efficient speeds possible to meet their delivery deadlines and run only one engine when taxiing to conserve fuel. Current trends in the industry According to Miss Tanya Astley, Customer Representative Officer in the UPS there are no such trends in the company, only the way things are done keep changing, on busy days, like, on festivals and important occasions. ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Global Brand, Strong Distribution Network Weaknesses Perception of Ground Delivery instead of Overnight Heavy Union presence Opportunities Expansion of online shopping Emergence of international middle class Threats Increasing Fuel Costs Competitive Landscape (DHL, USPS, FedEx), potentially slowing global economy. Now to use strengths to capitalize on opportunities, I would say leverage the brand online by partnering with major shopping sites. To addresses weaknesses to alleviate threats, I would say heavily market overnight capabilities to keep FedEx and DHL at bay. 3. Major competitors: Fedex DHL Speedex Aramex THE SERVICE OFFERING Determining customer requirements There is no particular way of measuring the customer requirements in the type of service done by UPS, but they tend to attract new customer through marketing and telesales. Customer loyalty is held high in UPS. Strategy There are a lot of different factors to build Competitive advantage in the Air Express Industry. The different strategies of the companies based on their core product which they are better in than other companies hence makes all the difference. When a business provides an excellent service to its customers, it gives them a positive service experience which leads to repeat purchases or usage of that specific service. As well as passing on the experience to family and friends this helps UPS build a stronger relationship with their customers. UPS believes that by achieving effective customer service they will hence achieve a competitive advantage in the market. UPS uses a differentiation strategy; it does this by creating something about its product or service that is perceived as unique in the industry. Customers must perceive the service as a unique one compared to the competition. UPS should be aware that its customers must be relatively price insensitive as adding this additional uniqueness to its services as additional costs Differentiation may be attained through many features that make the product or service appear unique. Possible strategies for achieving differentiation may include: warranties brand image technology features service quality/value dealer network Economies of scale, such as, lower costs and product differentiation were also prime sources of achieving a competitive advantage in this industry, which were used by UPS to its advantage. This helped UPS to gain a much larger domestic market share three times that of United States postal and twice of Fed Ex, UPS was very cost effective at the time and had a very good reputation in the market. It was only a matter of time when UPS realized that they were not doing as well as they did before and also realized that any competitor could do the same in terms of achieving economies of scale. UPS has been the market leader in this division for a long time. UPS as sited in our essay has always been the leader in market pricing trends. Always the first to charge premiums, and the first to give discounts to the customers. UPS strategy has always been quite different from that of Fed Ex, Aramax or even DHL. UPS is very profitable, well organized, successfully run, has low debt, and a massive ground operation that can financially support a downturn in air express operations. Because of their size and financial strength UPS is in the best position to survive a price war in the industry. The media strategy The usage of an appropriate advertising media, such as, television, press, radio, internet and key broadcast channels, leading titles and publications and strategic outdoor sites can be very influential in helping us to achieve our campaign objectives. The following media imperatives have been set for the region: Television is the key broadcast medium to drive awareness of the new UPS brand identity and offering. Radio will be used as a lead (where budgets dont allow for TV) or support medium, reinforcing primary messages and cultivating top-of-mind awareness. Outdoor will be used to communicate the primary message, ensure new logo exposure and in smaller countries, as a substitute for broadcast media. Press will be used to support the TV creative or stand alone, allowing more opportunity to explain the UPS strategy further High reach media will be used at the launch, covering all audiences, followed by one or two lower bursts ensuring longevity of the new brand message. To build customer relationship, the organization could: Keep in touch with the customer by sending emails with the offers and rates. Get regular feedback from customer who have used the service and improve with their suggestions, to make the customer feel like the king. DEMAND AND CAPACITY 1. Demand cannot be forecasted in this industry. The company can only take the initiative to maintain current sales and hope increase sales in the future by marketing. 2. An increase in demand will lead to more people being employed either part time or full time depending on the tasks that need to be performed. Another important thing needed is the service vehicles, with the increased demand. 3. Customers dont have to go through the hassle of waiting in lines for their doubts to be clarified. All the customer has to do is call, which gets routed to various agents in the call centre, to answer any queries or solve any issues. SPECULATION 1).Opportunities appear to be available in the industry currently the margin for opportunities seems to be very narrow. But strategies could be altered according to the consumer needs. For example, some consumers emphasize on price and the others on the service time taken no matter what the price. Recently, UPS is planning to set up a domestic postal service in China. They plan to introduce a next day delivery service and second and third day delivery products. China is a potential for UPS to grow and offer services and products internationally and this it seems China is an emerging market which could be worth billions. 2. Technological advances In todays day and age the air express industry has become so technologically advanced that goods can be delivered overnight. It is facing intense price competition between the competitors, which exist in this market. The ability to price, route, track and deliver parcels and mail in both domestic and international markets demands a comprehensive. A significant improvement in information technology has enabled package carriers to provide to customers the ability to track their packages movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions. Only the organizations that were able to achieve these effectively and efficiently were able to survive in this industry. This is how the existing companies could then make their profit. In this industry the price of the service is the main source for competing. This is the only way in achieving Competitive Success. Competitive advantage can be achieved if, the price of the service provided by competitors is similar and the approach taken to provide the service. For instance, the amount of time taken for the product to reach from point A to point B. 3. Advice to other firms who plan to enter the industry Our advice to the new firms which plan to enter this industry would be to, research the market and the industry and think about strategies that provide the new firm a big competitive advantage including low cost of service and low price charged to the customers. The relationship between the firm and the customers should be healthy. The company should be knowledgeable about everything and should see to it that they have all the information necessary. Customer Relationship Management Customers account for 95% of UPSs shipping information directly. The CRM methodology is a very core part of the UPS success story. UPS grows through engineering and re-engineering of its systems. UPSs growth was achieved slowly and methodically from the inside out. An Excellent service is what distinguishes it from other companies. Companies can use and integrate UPS Worldship hence optimizing their business processes. They can process shipments easily, respond to your customers faster, and reduce costly errors. UPS  provides businesses with  multiple ways to integrate WorldShip with their business: Batch Import/Export: Import a file containing addresses, customer orders, or other shipment information, or export shipping history to your internal systems. Keyed Import:  Allow WorldShip to recognize a customers order simply by entering or scanning a unique identifier, such as a Purchase Order number. Hands-Off Shipping:  Schedule WorldShip to pull addresses from your order entry database and automatically print shipping labels at designated times. XML Auto-Import:  Automate shipment processing using XML code. LOGISTICS Logistics is about getting things where they need to be, at the correct time as effectively and efficiently as possible. But nowadays, logistics is also a strategic way to add value to your business, better served customers, and better long term growth. The logistics provided by UPS can help you manoeuvre the intricacies of global trade with minimal effort. Manage your shipments and minimize their environmental impact. And win repeat and loyal customers by making it easy to return products or parts. The new logistics is more than just getting things to the right place at the right time at the right cost. Its about using the movement of goods as a competitive advantage. Its a whole new way of thinking. And its a powerful force for growing your business. Access to Resources through UPS Businesses dont need a large warehouse, distribution center, or global network to access this new logistics. UPS has built a massive integrated network of physical, technological, and human assets that lets you  tap into the power and passion of logistics. The new logistics from UPS levels playing fields. It lets you act locally or globally. Its for the individual entrepreneur, the small business, or the large company. Its reliable, efficient, and environmentally responsible. Long term growth in the telecommunication UPS needs to learn from other industry best practices to gain a competitive edge in and expand beyond their core markets. An increasing number of companies have redefined themselves and significantly outperformed the markets by growth through services. UPS Moved from traditional parcel services to total supply chain solutions. UPS can better differentiate themselves via services by extending relationship with existing customer base leveraging. Superior customer knowledge as key asset. Customer proximity and delivery competence. In addition, developing the necessary skills and scale by new service-specific processes being developed and service innovations to ensure fast scalability of process and time to market. UPSs evolution to Total Supply Chain Solutions started as:- Standalone development of small service operations within the organization: Worldwide Logistics unit Service Parts Logistics Worldwide dedicated Services UPS Truck Leasing UPS consulting This moved on to:- Expansion of product portfolio and consolidation of existing services resources into UPS Supply Chain Solutions. And finally Reorganization and major MA effort with 16 key acquisitions to develop scale and growth.

The Democratic Party is Out of Touch with America :: Essays Papers

The Democratic Party is Out of Touch with America Major realignments have taken place in American political history. After the Great Depression, the Democratic Party gained significant amounts of political clout. Franklin Delano Roosevelt (FDR) won the Presidency right after the onset of the depression, and his party gained significant amount of seats in both houses of Congress. The primary reason for the Democratic emergence into the dominant political party of the time was FDR’s New Deal, which created many jobs for individuals who were without. Many would argue that the New Deal was the primary reason for the United States fighting out of the depression. At the time, the Democratic Party was the party in favor of small and limited government, but due to the crisis facing the nation, FDR lead the party towards a stronger national government with far reaching powers. However, the most recent realignment took place during the election of 2000. Starting with the election of 2000, America realized that the Democratic Party was out of touch with the majority of America. Due in large part to Bill Clinton’s infidelities, America was in need for a strong leader, who was morally just. George W. Bush seemed like the man to accomplish the countries yearning for a moral, strong willed leader. Though Bush lost the popular election, he won the Electoral College (Limbaugh). Many Democrats at the time were saying that this flew in the face of democracy and sought to abolish the Electoral College. However, I’ve been given the analogy that the Presidential Election is like the World Series. One team can win the first game by 20 runs, but lose the next four games by one run per game. Even though the team that lost the series it is still possible to score more runs than the winning in the games played. Bush sought to lower taxes on Americans, much like Reagan and Kennedy. When looking at a map of the counties won by Bush in 2000, one begins to see an overwhelming majority of the country supported George Bush, not Al Gore. The counties won by Al Gore were more densely populated and were in greater need for government subsidies. The counties won by Bush wanted to keep more of their hard earned money, and not have to pay for someone else to get services that they themselves might not be able to afford.

Clearly Canadian Beverage Corporation Inventories Analysis :: essays research papers

Clearly Canadian Beverage Corporation Inventories analysis A.  Ã‚  Ã‚  Ã‚  Ã‚  As a manufacturing company, Clearly Canadian Corporation, which produces and markets natural and flavored beverage products is expected to hold three kinds of inventories. These inventories are carried by Clearly Canadian in every phases (input, processing, output) in manufacturing the beverage.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Inventories that are held by this company are raw material inventories, working in process inventories, and finished goods inventories. As we know, Clearly Canadian is a beverage company, the raw materials that are needed to make the beverages are natural water, sugar, artificial coloring, etc. While after all the raw materials have been collected, the company will face the processing phase, meaning converting the raw material into finished goods, example: mixing the ingredients. This phase is categorized as working in process inventories. Last but not least, the raw materials that have been processed and ready to be sold in the markets are the finished goods inventories. These are the inventories that Clearly Canadian distributes and sells in United States, Japan, Thailand, Great Britain, etc Conclusion, Clearly Canadian is holds this three inventories throughout the making and selling it’s beverage.   Ã‚  Ã‚  Ã‚  Ã‚   B  Ã‚  Ã‚  Ã‚  Ã‚  After we define the Clearly Canadian inventories above, we know that those inventories are very important for Clearly Canadian, therefore they have to manage it properly. To hold an inventory a company is faced with risks, where it may face some losses too. The risks that clearly Canadian has to handle include storage costs, opportunity costs, peripheral costs, and depreciation costs. For storage costs, the costs in this category are storage charges, storage staff, equipment maintenance, and running costs. Storage charges include rent expense, lighting, heating, refrigeration, air conditioning, etc (Lucey 1988, p.185). The company needs to pay this cost because by holding the inventories it will need storage facilities and supporting staff. Opportunity costs will arise when the company does not choose the best alternative includes interest on capital invested in the stock (Lucey 1988, p.185). The company could have earned interest from the bank if they did not invest the money on these inventories. Supporting costs, which are also call peripheral cost, comes together with the storage cost that comes along with the storage costs. Peripheral cost means the cost that additional cost. Examples Audit, stocktaking, insurance, and security costs. Lastly, depreciation cost is the cost that incurred due to depreciation value of the inventories or maybe damages, which cause invaluable. Those kind of cost are deterioration, obsolescence, pilferage, and vermin damage (Lucey 1988, p.

Ota Essay

The role of an Occupational Therapy Assistant is to help people participate in the things they want and need to do through a therapeutic use of activities. The function of the OTA is not limited to other duties such as preparing materials and equipment, collaborate with health professionals, evaluate progress and maintain records, and clerical duties. The OTA works closely with the Occupational Therapist to assist in the development of treatment plans, carry out routine functions, and direct activities. Occupational therapy is useful in many areas of functional life.Helping children in their school environment is one example. A program can be designed to enhance a student’s ability to access and be successful in the learning environment. Curriculum may include tuning fine motor skills, handwriting skills, organizational techniques, and classroom modification in conjunction with the teacher to ensure successful participation. Another area suited for occupational therapy would b e assisting the elderly. The OTA may assist with everyday functions such as dressing and grooming. Focus is to adapt the environment to fit the patient.This can increase the chances of remaining in the home. Adults with limited vision can maintain their independence and complete daily activities with the help of the OT and OTA. Daily tasks can include showering, dressing, cooking, shopping, managing finances, and mobility. As an Occupational Therapy Assistant, I believe I can care for others personally, medically, and emotionally. I will be a productive and effective part of the dynamics between the OT, myself as the OTA, and the patient to achieve the quality of life that is my responsibility to provide.I communicate clearly, have compassion and reasoning, and thrive to become a rehabilitation leader. I can perform independently under instruction, possess organizational skills, and have sense of priority. Being part of the academic system for the past three years has conditioned me to balance life and college responsibilities. My anticipation of entering into a medical health program, such as Occupational Therapy, has allowed me to make adjustments and preparations in my life.I feel that this is an appropriate time in my life to devote myself and become the medical professional I have always wanted to be. I chose to enter this profession because I feel that I can be a productive member of a team and provide physical rehabilitation to others in need. I have the capability to perform all the duties required of the OTA. My goal is to successfully complete the program and become an important part of someone’s life. Further education is a long term goal and am looking forward to starting this new chapter in my life.

Write About The Ways In Which Chaucer Presents Chauntecleer’s Dream?

In the Nun's priest's tale, the denizens of the widow's barnyard, in particular Chauntecleer and Pertelote are used to poke fun at very human sorts of behavior. The rooster's dream is significant as it and the discussion that follows takes up much of the tale itself. The focus is not on the action (Chauntecleer's capture by the fox) but on who is correct. Is Chauntecleer's position on dreams correct or is Pertelote's? The extensive discussion of the dream steers the story away from the â€Å"moral† of Chauntecleer's vanity. Chaucer uses numerous diverse techniques in-order to present chauntecleer's dream to the audience; I feel that he presents his dreams very successfully. For instance in the opening line, the use of a discourse marker is extremely effective, ‘and so bifel', it immediately catches the readers attention. ‘Bifel', meaning ‘it happened', and so the audience ask themselves, ‘what happened?' Furthermore, in line 5 and 6, the use of alliteration helps empathize that chauntecleer is somewhat distressed, slightly troubled. For example, ‘gan gronen' and followed, ‘ dreem is drecched'. Several times in the passage, Chaucer refers to religion; he uses the word, ‘God', as part of his sentence or in order to explain something. This highlights that they are significant points in which he is trying to get across. ‘For by that God above', almost means that God is watching at all times. Further down Chaucer creates a sense of imagery, implying that he was almost captured, held in captivity. He does this by involving the words, ‘prisoun' and ‘beest' sequentially to generate tension. When describing what the fox looked like on lines 20-25, you also notice that imagery of colour is put into effect, to stress how influential the animal is. Chaucer chooses very fiery colours to do this. ‘bitwixe yellow and reed'. Once more, Chaucer includes the technique alliteration, when describing the animal, this in a sense signifies his power. ‘Tipped was his tayl' and ‘Snowte Smal'. On the same line, line 24, Chaucer describes the animal in great detail, very insignificant aspects are included. Again a sense of imagery is created for the audience, ‘Glowynge eyen tweye', this is talking about the eyes of the animal. The use of discourse markers on line 27 and 28 brings the passage to a climax as Pertelote implies that Chauntecleer is a coward. ‘Avoy', which is followed by, how could you? You heartless coward! Beneath, is followed by, ‘Allas', in order to take the tension away from the point just brought up. The way Chaucer prevails his dream allows Pertelote to think differently of him, note that Pertelote's indignation at the thought that Chauntecleer might be a coward (and thus unworthy of her love); Chauntecleer's gallant compliments to his â€Å"lady† and statements concerning the effect of her beauty upon him; his references to the physical side of their passion. All the way through the tale Chaucer perceives the chickens as humans, and he continues to do this in his description of the dream. ‘To han housbondes hardy, wise and free'. This is basically indicating that they are husband and wife almost. But in fact they are just rooster and hen, which are made out to be more than that. In a sense mock-heroic by where Chaucer is exaggerating extensively. When talking about the fox, Chaucer uses the technique, rhetoric, which is the clever use of language which I have already touched upon, for example when describing his eyes the use of language is so complicated yet it is describing something very simple. Overall I feel that Chaucer have been very effective in presenting Chauntecleer's dream to the audience, this is only been helped in the techniques that he has included. Personally he interacts very well with the audience because of the way he makes out the two to be elderly humans instead of a rooster and a hen.

Berger Paints Bangladesh

The company has been successfully maintaining Its position by developing the quality of the products, adding new features to the products and also by launching new products in the different segments of the paint and Its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there Is scope of improvement. For this they firstly wanted to explore their sales volume/revenue with comparison to marketing effort.They also wanted to know consumer Insight about the marketing communication run by the marketing team. The successful completion of MBA also requires an internship project to be conducted in the attachment of a company. In response to the request of IBA authority Berger management assigned me the Job to study marketing strategy and also to know consumer insight about Berger. 1. 2 Scope of the Report This is a descriptive study. The study will focus on the following things: Functions of Marketing Department of Berger Paints Banglades h Functions of Sales TeamPromotional activities of Berger Paints Bangladesh Analysis of sales growth of Berger Paints Bangladesh Consumer insight about marketing activities of Berger Paints Bangladesh 1. 3 Objective Broad Objective To analyze the marketing strategies of Berger Paints Bangladesh Ltd. Specific Objectives To obtain an overall view of Berger Paints Bangladesh Limited. To explore information about the market position To evaluate the marketing strategy of Berger Paints Bangladesh Limited To analyze sales growth of Berger Paints Bangladesh Ltd In financial terms To recommend mprovement of marketing strategy if required.This is an analytical report endeavoring to explore the marketing strategy of Berger Paints Bangladesh Ltd. The information used is mostly primary and a little part is secondary information. Primary information has been collected through semi structured interviews mostly with probing questions to explore the real and required scenario. The Judgment sampling is used because there was no scope to travel throughout Bangladesh and the work had to be done within the area of Dhaka city. As a result Judgment is used to get the best possible picture of the market.So the primary and secondary sources of information are: The primary sources are: Face to face conversations with the officers of marketing department and sales team. Relevant file study as provided by the concerned officers. Survey on the customers of Berger Paints Bangladesh Limited. Dealers of Berger Paints Bangladesh Limited The secondary sources are: Annual Reports of Berger Paints Bangladesh Ltd. Different circulars issued by the management of Berger Paints Bangladesh Ltd Berger Paints Bangladesh Ltd's website.Brochures and web sites of different paint companies. 1. 5 Literature Review Marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive a dvantage. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for success. A marketing strategy also serves as the foundation of a marketing plan.A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: â€Å"Use of a low cost product to attract consumers. Once an organization, via its low cost product, has established a relationship with consumers, the organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service. † A strategy consists of well thought out series of tactics. Without a sound marketing strategy, a marketing plan has no foundation.Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. olicies, and action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.So to evaluate the marketing strategy a simple tool is to relate the sales volume of the organization under study. The measurement also includes the long term impact of marketing strategy on consumers in their buying habits. http://en. wikipedia. org/wiki/ Marketing_strategy) 1. 6 Report Preview Introduction to the report, objective, methodology has been given in the first chapter. The information on the paint industry and the company Berger Paints Bangladesh Limited is given in the second and third chapter. The findings and analysis part of the study is in the fourth cha pter.The conclusion is given in the fifth chapter and recommendation in the sixth chapter. 1. 7 Limitation The study faces some limitations in the process of collecting information and also in representing the scenario. These are: Due to the resource constraint the research has been done by Judgmental sampling and is limited within the Dhaka city. Though it covers the main and major dealers, still the market of semi urban and rural part may not be reflected properly. Because of organizational restriction, no name and details of the status of classified information could be revealed.However a good number of local paint manufacturing companies (40 organized and at least 50 more in the informal sector) have been operating in this small market. Quite a few of these companies are producing paints of internationally of the local paint companies is double the present local market demand. The paint market is still mostly concentrated in the urban areas naturally because the number of constr uctions and surface areas are in huge number in the urban side. Urban side contributes almost 80% of the national paint market. But companies are trying to penetrate the semi urban and rural market through the economy paints.Contribution of Urban, Semi-urban and Rural Market in 2006 is shown in the following fgure: Figure 1 : Geographical Market Size (Source: Berger Sales and Marketing Team) The paint industry can be broadly categorized into four segments: Decorative, Industrial, Marine and Automotive paints. Industrial paints are basically specially produced paints, which are used in two ways. Industrial paint is being used in some industries as the raw materials which are the regular consumer of such paints. The segment uses such paint for the protective and maintenance purpose.Marine paints are produced specially for the river and sea going vessels and the automotive paints are being used in the automobile sector. All the rest fall in the decorative category. It covers all the pa ints for the exterior and the interior surfaces of plaster, metal and wood. This is the biggest segment of the paint industry. The category wise existing market condition is given in the following table: Table 2: Category wise paint market size in 2006 (Source: Berger Sales and Marketing Team) The Table shows that decorative paint segment is enjoying almost 81% of the market.The rest is being divided among all the others. It means that still decorative is the main segment for the paint companies to operate successfully. The second significant segment is the Industrial segment. But the marine segment is having growth now a days. The following figure shows the segmentations of total paint market on the basis of the value in Bangladesh. Figure 2: Segments of Paint market (Source: Berger Sales and Marketing Team) The projected broad category wise market size for 2007 is as follows: Category Value in crore (Tk) Decorative 550 12. Industrial 55 1. 03 Marine 32 0. 71 Total 630-650 14. 04 T able 3: Projected Market Size 2007 (Source: Berger Sales and Marketing Team) The Table shows that Decorative segment is projected to enjoy the highest growth of 8. 75% from 2006. The Marine segment is also projected as a significant segment from the growth perspective. In this sector the projected growth is almost 8. 51%. The Industrial segment's projected growth is around 6. 8%. The total growth of the paint market from 2006 to 2007 8. 51%.The decorative paint market can be categorized into three segments based on the ingredients used in the production process: solvent based paints, water based paints and cement paints. The solvent based category includes gloss coatings, varnishes, primers and others and the water based paint category includes distemper, interior as well as exterior emulsions. The detail category wise contribution of the major decorative paints in 2006 is given below.

A place that is relaxing Essay Example | Topics and Well Written Essays - 1250 words

A place that is relaxing - Essay Example It is just the best in the vicinity, cherished and admired by the community. Will it remain lush and unsullied From the central area, there is a pathway going through the miniature forest and then to the lake. Along the lane, the greenery is prominent and is visibly the home to squirrels, rabbits and other forms of animal life. Different floral shades adorn the hanging branches which visitors see and appreciate as they pass the wooded trail. The feeling of fun and contentment is overwhelming in every step down the road. There is silence and dimness in the corridor but it does not sow fear. Instead, the mood is relaxing as it fascinates the passers with the aroma of the soft wind and the calmness that blends. Will the living things stay around for long As the short trip approaches the lake, the panorama shows magnificence and splendor. The body of water looks well and immaculate. The view indeed proves that both residents and touring guests work together to protect the environment around and to preserve the lovely spot. If all other places are taken cared of as is so in Kensington Park, the earth will continue to be strong and healthy. The planet in which we live will be more than grateful for the caring attitude. To really do this, we all have to cooperate. Shall we After the church service on... The rest and recreation venue embodies a surrounding that is well sustained. The facilities provide enough for the needs of those who roam around the promenade without making it untidy and unclean. That only speaks that the element of concern for this admired place is in the heart of every individual coming over to savor the pleasant gifts of nature. Certain pieces of amenities are a fixture for the convenience of the visitors but everything is installed in such a way that the inherent beauty is not sacrificed and spoiled. It is a fact that in so many instances, the environment gives way to tourist attractions. That is not a commendable act as it destroys the natural surroundings. In Kensington Park, the managers and overseers of the place see to it that any development and improvement are sustainable. The site is made better every now and then without damaging the environs. With these policies and practices, the place will surely remain fresh and clean. The regular residents in the wooded area have adapted to the characteristics of the atmosphere. The rabbits, squirrels and other animals have become natural pets for those who pass the pathways leading from the main park to the nearby lake. They do not pose any harm or threat and they also expect none as they co-exist with the human population that is welcomed daily to the premises. These creatures will definitely stay in generations to come for as long as their habitat is kept intact they way it should be. Animals play an important role in the balance of ecology and we have to think about them and understand their way of life and their necessities for survival. As is done in Kensington Park, the harmless living things composed of the rabbits, squirrels and their companions are not hurt or