Introducing a line of bottled water Essay Example | Topics and Well Written Essays - 3000 words

Introducing a line of bottled irrigate - Essay ExampleIn order to recount within the market, the supplements would be developed so that the irrigate taste was not changed, and through marketing to the segment of the population that is starting to experience minor ailments and issues that terminate be directly addressed through supplements. The segment would be the aging population that is 40 and over. Marketing go forth also have to be direct to a broader demographic through onsite marketing that is less specific to age. As the bottled wet market has increased steadily since 1997, the electric potential for success is high. Introduction Bottled water has become a s badgerle in Western society, a trend that stems from a variety of areas of concern. One of the reasons that bottled water has become a prominent preference for hydration is that the fitness industry has determined that a significant amount of water, usually defined by about 2 litres, per day is necessary for good health (World Health Organisation 2004 486). Another reason that bottled water has become more than marketable in the last few decades is that public water, as in tap water, has come under attack for the purity and safety that it contains. As a result, a natural marriage between the health industry and bottled water has emerged in which diversification into the bottled water market makes sense for corporations that have health related products already in their product line. One company that has yet to develop bottled water is GlaxoSmithKline. Through the exploration of their on-line(prenominal) line of products and brands, along with an exploration of the overall market, the addition of a line of water to the GlaxoSmithKline product line would enhance the current product line as well as open up a new market. The brand name of the proposed new line of water will be called PURE with a supplemental line of text used to define which type of water is existence offered. The line of bot tled water would not only be the one line of basic water, but in order to appeal to the chosen demographic, a line of water with supplements within them would increase the potential success of the line. Taking the example of waters such as Dasani by the Coke product line and Aquafina by the Pepsi product line, creating flavoured waters or water with minerals and supplements has shown to have success. The twist on this line of water is that all of the water will taste like water, but will have supplements that target the differing require of those who are aging. GlaxoSmithKline Company Overview Formed in 2001 through a merger between GlaxoWelcome and SmithKline Beecham, the company holds its headquarters in Great Britain with most of its business being conducted in the United States. As a pharmaceutical leader, the company is a leader in respiratory, central nervous system research, diabetes and vaccines, with 2003 seeing pre-tax sales of more than 21.4 billion. Profits were approx imately 6.3 billion with an investment